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The news you use as a hook might be front-page stuff or much more obscure. It could be national, international or local.
Let's suppose you're a plumber who discovers that copper prices have dropped suddenly. Copper has been at an all-time high for the past year. The connection is that homeowners will soon have an opportunity to undertake kitchen or bath renovations for less because the price of copper pipes will be lower.
Or an earthquake occurs halfway around the world, killing thousands, in a city thought to have a low risk of quakes. You are an owner of an insurance company. You now have an opening to offer advice on whether or not those living in your locale should have earthquake coverage.
Or a celebrity's young girl is kidnapped, ransomed, and returned home unharmed. Your company makes bracelets that secretly serve as location devices. Your bracelets would have allowed the police to locate the girl within minutes.
You got the idea?
In the first two of these situations, the business seeking publicity serves local customers only, so they should direct their publicity tie-in efforts to local newspapers, TV and radio. The third situation is where the company should first target national publicity as their customers can be found anywhere.
The simplest way to jump into action with your breaking news connection is to call a media outlet you have reason to believe would consider your story relevant and track down the reporter or editor who handles the subject matter. It's much easier than you think. You see, tips are the lifeblood of news organizations, so that unlike companies that shield employees from the public, they have to have a system of channeling story suggestions to the proper person.
All you have to do is call the main telephone number of the media outlet, ask for the "news desk" and then ask who you should contact about a real estate (for our first example), business (for the second) or child safety (for the third) story. You should explain your news connection in no more than four sentences to the person who is covering your topic. If you leave a voicemail message, please end with your call-back number. If you are speaking to someone live, end your pitch, close the conversation, and wait for their response.
You can make this sort of pitch by email also, if you have a reliable email address for a reporter, tip line or topical editor. It should be concise and to-the-point. Include a phone number and email address so that you can reply.
When you're trying to interest national media in your story, pitching media outlets one by one takes too much time. If you have a particular media outlet you think would be a likely match for your publicity angle, contact them as described above. For example, the child safety bracelet story would be perfect for morning TV news shows like "Today" or "CBS This Morning." If you don't have the time or desire to distribute a press release, it is worth writing one.
A press release is a news release that presents your news tie in in a journalistic-style format. To find examples of press releases, search Google "sample" These are usually 400 words or less, or a page. To get your press release in front of media people and the general public, use a PR Newswire, PRWeb, or Emailwire distribution service.
Do not delay. What's hot and exciting today may evoke no interest at all tomorrow or next week. Inform yourself now about all the steps described here so that when news breaks that can launch you into the public eye, you're prepared to jump right into action.
1. Maintain the Reading Level
The first and foremost goal of every content writer should have is to provide understandable content. We all know that not every Google user has a high level of education.
I only want to point out that your posts should contain fewer than 1% of the sentences from the 'Flesch Reading Ease Test. This will ensure that everyone can understand your content. This leads to a better traffic generation.
2. Site Speed
Make sure that, your site is working super fast. Users won't wait for more than a few seconds to load pages. To speed up the loading of your pages, remove any unneeded content from your posts. This is one of the simplest techniques of OnPage Optimization.
3. Use images and videos
Search Engine Optimizers must include images and videos in all content. Because humans can easily understand any information by looking at images and videos.
A great way to use On Page SEO Techniques is to use Info Graphics (Display the exact message in a single image) in your content.
4. Google Voice Search
The public has changed the way they search. People can now simply use Google Voice Search to ask their questions. By doing this operation they are getting answers very easily. Search engine optimizers should be updated by switching to Google Voice Search.
5. Post in Yahoo! & Bing
Latest technique of SEO On Page Optimization is publishing our articles in Yahoo! & Bing. We use to publish our posts in Google. But, the latest researches have declared that publish the posts in Yahoo! Bing and Yahoo! will lead to more traffic.
6. Switch to "https"
Many content writers will use the http protocol while publishing their articles. This is a new way to increase site traffic. Switch to https from http. It is also a well-known SEO On Page Optimization technique.
7. Use keywords in comments
Gaining the traffic by using comments is also the important technique of On Page SEO Techniques. Google bots will also consider comments. Some of the users will leave the long comments. Writers can make use of those comments. Writers can use those comments to insert one or two keywords whenever they find large comments.
Don't stuff the keywords. The comment should look natural even after adding the keywords. This allows writers to generate more traffic by including comments on their posts. https://issuu.com/othlasytmp/docs/202410 |
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